The Hail Mary of Innovation: Google X

Google glassesLast week I had the opportunity to watch the future in action. As a Google Glass wearing friend took my picture, posted it to Instagram and emailed it to me – all with a hands-free one sentence voice command.

Exploring the opportunities, implications and risk of this technology is and will fill volumes, courtrooms and lawsuits. Today we look at ‘where did this technology come from?’
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Inside the halls of Google X lies a very different organizational culture, structure and breed of people that are developing, trying to break and launching new breakthrough technology. Take a look:

  • CAPTAIN OF MOONSHOTS:  Now there’s a business card to aspire to! Expectations of success are extremely low – but if/when they come – the results are world changing.
  • FAILING IN FULL VIEW:  When Leadership can fail in full view, then it gives everyone permission to be more like that.
  • RAPID EVALUATION:  ‘Why put off failing until tomorrow or next week when you can fail now?’ Encourage those who admit mistakes or defeat in group meetings.
  • THE TEAM:  People who want to build stuff and who aren’t easily daunted.

Google is uniquely equipped at a unique moment of history with the potential to create world changing innovation. Once you eliminate the fear of failure – anything is possible!